Easysportbet is a betting broker and a part of their services is to arrange access to a betting exchange called Betkeen.
We recommend you read our blog post about betting brokers.
Betkeen is a so-called white label Betfair betting exchange. This means that the odds and liquidity should follow Betfair but it does not bear the Betfair logo.
This is important because Betkeen is not in the Oddsmatcher. However, Betfair is. So if you see a match with Betfair you can use Betkeen interchangeably and get the same odds and liquidity. Update: Please note that the Betkeen lay odds have been consistently higher than the Betfair odds recently.
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